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Available nowProject-based· Starts with a 20-minute call

Custom AI agents · business automationMost businesses do not need AI. They need one job done every day without fail.

I build the agent for that job — the one your team does manually, at volume, and resents. Then I make it hold up in production.

What it does
An AI agent built around one repetitive process you already run: qualifying leads, answering the same questions, moving data between tools.
Who it's for
Any business with a task your team does by hand, at volume, every day.
What it costs
Project-based. Starts with a 20-minute call.
What happens next
You get a working system on your own tools, with a human checkpoint on anything risky, and a person to call.

Try it

See Custom AI Agents work. Click through it.

A working demo in your browser, with sample data.

Interactive demo · example process
  1. 01

    Trigger

    A WhatsApp message, a form submission, a new row, a scheduled time.

  2. 02

    Understand

    Read the request in whatever language and format it actually arrived in.

  3. 03

    Act

    Look things up, write records, call the tools you already pay for.

  4. 04

    Checkpoint(human)

    Anything ambiguous or expensive stops here and waits for a person.

  5. 05

    Deliver

    Into your CRM, your sheet, your inbox — wherever the work already lives.

Pick a process above and run it. The agent will stop and ask you at the checkpoint.

How it works

Three steps, no jargon

  1. Pick one process

    A 20-minute call to find the job worth automating first.

  2. I build it on your tools

    WhatsApp, email, CRM, sheets. Tested on your real inputs.

  3. It runs, a person checks the edge cases

    Anything ambiguous or expensive waits for a human.

The problem

The gap is never the model. It's everything around it.

Getting a language model to produce something impressive takes an afternoon. Getting a system that runs unattended for six months — that handles the customer who types in three languages, the tool that rate-limits at the worst moment, the edge case nobody described in the brief — is a different job entirely.

That second job is the one worth paying for, and it is the one I do. Every product on this site started as a specific business problem and was built until it held.

A café counter with a barista working behind a display of food

What you get

Everything it does

  • Customer-facing conversation agents

    Support, qualification, booking, and ordering — on WhatsApp, web chat, or wherever your customers already are.

  • Lead research and enrichment

    Pipelines that find prospects, verify contact details, and score them before anyone on your team opens a tab.

  • Internal tooling

    The dashboard, extension, or script that removes a recurring manual step from your week.

  • Integration work

    Getting the systems you already pay for to hand data to each other reliably.

In more detail

What Custom AI Agents does, step by step

Agents built around one specific process you already run — qualifying inbound leads, answering the same forty questions, moving data between tools that were never meant to talk. Scoped to a real workflow, not a demo.

  1. We find the one process

    A short call to identify the task that is high-volume, rules-shaped, and currently eating hours. Not a strategy deck — one process.

  2. I scope it honestly

    What can be automated fully, what can be automated with a human checkpoint, and what should stay manual. You get told which parts are not worth it.

  3. Build and connect

    The agent gets built against your real tools — WhatsApp, email, your CRM, your sheets, your site — and tested against your real messy inputs.

  4. Hand over and support

    You get something you can run, with the failure modes documented and a person to call when reality does something new.

FAQ

Custom AI Agents questions

Something not covered? Ask Hamza directly

Not covered here?

Ask Hamza. He answers himself.

What kind of processes can a custom AI agent automate?

Tasks that are high-volume and rules-shaped: qualifying inbound leads, answering the same questions, booking, ordering, and moving data between tools that were never meant to talk.

How long does a first build take?

A typical first build takes two to four weeks, after a 20-minute scoping call to find the one process worth starting with.

What does it cost?

It is project-based. After the scoping call you get a clear scope, including which parts are not worth automating, and a price for the build.

Who owns the system?

You do. You own what gets built and the data that runs through it. No platform commission and no per-seat licence on your own workflow.

What happens when the agent is not sure?

It stops and asks a person. Anything ambiguous or expensive goes through a human checkpoint before it is acted on.

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Bring the process, not the spec.

You do not need to know how it should be built. You need to know which twenty hours a month you want back.